Why Cognition bought Poke: AI personality is becoming a competitive advantage
Original publisher: TechCrunch (techcrunch.com)
Canonical URL: https://techcrunch.com/2026/07/24/why-cognition-bought-poke-ai-personality-is-becoming-a-competitive-advantage/
Summary excerpt
The acquisition brings Poke’s conversational style and interaction model to Cognition’s coding agent Devin, reflecting a growing belief that how AI assistants interact with users is as important as the models powering them.
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